Social media is a vehicle to draw in followers (i.e. prospects) with good content. Marketers can leverage the good will created by good content to solicit more email marketing opt-ins.
Email marketing platforms can facilitate this symbiotic relationship. By including social “share” buttons, email marketing vendors make it easy for marketers to gain wider distribution for their content. Once shared, your content has the potential to reach an entirely new audience. The “forward to a friend” button is an older less effective (although more personal) method to accomplish the same goal of wider distribution.
